your team is for connecting. our team is for creating.
visual merchandising solutions for small businesses: i’ve always believed that purposeful design creates connection through storytelling. in a world full of noise, your physical space is your most honest medium. it’s not just about where a product sits on a rack; it’s about the silent conversation that happens when a customer walks through your door. too often, small businesses are forced to choose between "making it work" and "making it meaningful." you’re juggling inventory, staff - survival - which usually means visual merchandising becomes a chore for the sales team rather than a strategic tool. but when design is an afterthought, the story gets lost… we can help.
stop spending sales payroll on displays
& start investing in your customer.
design that does the work for you. when we align your brand marketing with intentional visual strategies, we do more than just decorate. we build brand-amplifying experiences that connect people to product through shared values. we take care of the visual narrative, so you can stop spending sales payroll on merchandising tasks and start focusing on what you do best: connecting with your customer.
SPRING COLLECTION M3, visual merchandising, HOLT RENFREW Toronto, CANADA | EILEEN FISHER
enterprise-level strategies
for independent businesses
i believe high-level strategy shouldn't be a luxury exclusive to big corporations. independent businesses competing with resource-rich global players are up against an army of visual merchandisers, creative strategists, production specialists and stylists. the average visual merchandiser commands a $75k annual salary - a hurdle that leaves many independent brands feeling like they can’t compete. i’m here to change that narrative. by offering 360° brand alignment and one-stop-shop visual merchandising services - from floorsets and window displays to signage and custom fixture design - starting at just $1,500 per month, i can help level the playing field.
our service packages
foundation
for the brand finding it's footing
monthly floor set
from making it work to making it meaningful, we look at your product mix, your marketing calendar, and your goals to create a visual strategy isn’t just pretty - it’s purposeful. and then, we execute!
each month, our team will tranform your store through:
sales floor optimization,
product merchandising,
brand or story displays,
art direction,
lighting,
signage,
window display.
it’s like having a visit from your favourite regional vm.
from $1,500/mo
concourse
for the brand coming into it's own
monthly floor set + strategic refresh
we keep the conversation with your customer fresh and engaging, ensuring that your visual narrative evolves as quickly as your inventory. it’s about maintaining momentum through consistent, brand-amplifying experiences.
twice a month, our team will tranform your store through:
sales floor optimization,
product merchandising,
brand or story displays,
art direction,
graphic installation,
prop styling & floral,
lighting,
signage,
multiple window displays.
it’s like having your regional vm, based locally.
from $4,500/mo
mezzanine
for the brand ready to lead the conversation
monthly floor set + strategic refresh + weekly support + custom visuals + event design
competing with global brands just got a little easier, as we partner to execute strategies that align your 360° brand marketing with visual merchandising and in-store experience. engage your customers with a seamless brand and product narrative across social, digital and brick & mortar.
in addition to twice monthly floorsets, enjoy weekly support hours on your terms - need a pre-promo display reset or next-level brand expeirence for you event? we got you.
sales floor optimization,
product merchandising,
brand or story displays,
art direction,
graphic installation,
prop styling & floral,
lighting,
signage,
activation support,
quarterly event design,
open hours - on demand,
multiple window displays.
it’s like having your own corporate visual team!
from $6,000/mo
(still less than a salaried vm!)
building blocks
flexible, à la carte services
sometimes your story just needs a specific chapter.
no retainers, just results.
à la carte services are just as they sound - focused execution, specific to the needs of your business. interested in a quote? drop us a line.
product merchandising
moving product through meaningful action.
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we don’t just place product; we choreograph it. our process begins by organizing your inventory into visually impactful stories that align with your marketing initatives - like a day at the shore or an evening out - creating an immediate emotional hook. next, we build intentional through-lines based on real-life action, guiding your customer as they effortlessly build an outfit or prepare a meal. finally, we art direct the details to nail the narrative - styling the product, landing the signage, and engaging the senses through intentional lighting and props that enhance the product’s contextual value. the result is a clear, refined experience designed specifically for your ideal buying customer.
fixture design & sourcing
the stage for your product.
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stop settling for off-the-shelf. we design and source custom fixtures that align with your brand’s visual identity and maximize your floor’s potential.
window displays
your first impression, perfected.
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a one-time, high-impact window installation designed to stop traffic and start a conversation. perfect for seasonal promotions and product launches.
*sept. 18 deadline for holiday 2026 install
signage & graphics
the silent guide.
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purposeful signage does more than point the way - it reinforces your values. we create cohesive signage and graphics packages that guide your customer through your narrative.
brand/space audit
a fresh set of eyes.
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a deep-dive walkthrough of your current space and how it speaks for your brand. we identify the story gaps and provide a roadmap to help you align your marketing with your environment.
event & pop-up styling
temporary set-up, lasting connection.
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taking your brand on the road or hosting a special event? we bring our purposeful design to your pop-up or launch event, ensuring your temporary home feels as authentic as your flagship.
our services are driven by purpose, not process.
so you’re buying results, not hours.
FALL COLLECTION M2, visual merchandising, HUDSON'S BAY Toronto, CANADA | EILEEN FISHER
we love pretty;
but pretty doesn't move product -
purpose does.
empowering independent retailers
ready to start the conversation? let's connect. coffee's on me.